Our Vision

Our vision is to set a new standard for the activewear industry, with high quality, comfortable, long-lasting clothing that is good for you and the earth. Wilm sets out to reduce the plastic in the clothing you wear by using fabrics made from natural fibers. We make them stylish, comfy, classic, and long lasting so women are not going through as much clothing, are getting good value, and are looking and feeling good while doing it. This isn’t just clothing, its a movement. We are always looking to source better and more sustainable products to evolve and do better.  

Our Mission

Wilm’s mission is to create a more sustainable activewear industry, with high quality, comfortable, long-lasting clothing that is good for you and the earth.

What Makes Us Different?

  • All products are designed and made in Canada. All materials and packaging is also sourced in Canada.
  • By creating our products locally, we reduce the emissions to transport the products and can ensure all people along the supply chain have safe working conditions and a fair wage.
  • We aim to create versatile designs out of high quality fabrics that will last and can be worn for many purposes, reducing the amount of items needing to be purchased.
  • Our fabrics are made from natural fibers, making them a more sustainable option which will biodegrade at the end of the lifecycle.
  • All fabrics used are extremely soft, breathable and lightweight to move with you throughout your day.
  • We are women owned and support women owned businesses as much as possible along the supply chain!